According to the Wall Street Journal, Yum brands took the initiative to start posting caloric information on their menus in company-owned restaurants across the US, which suggests franchisees will follow suit, bringing the whole chain into compliance. In effect, Kentucky Fried Chicken, Pizza Hut, A&W, and Long John Silvers will lead the way to providing consumers with information intended to help them make better choices to control their diets if that is what they desire, and also allow those who may not have known the caloric content of their foods to re-think their order in the future. No doubt, the rest of the chains will not want to be outdone and move quickly to do the same which will be a big victory for the American consumer and I believe the foodservice industry in the long run.
I truly applaud Yum for leading the way on doing the right thing. All too often our industry does not conduct business with the health of their customers in mind because they have a singular focus on fattening their bottom line at the expense of fatter American bottoms, which has helped contribute to declining health of Americans. Having Yum take the lead on providing caloric information is refreshing and should be rewarded by our patronage. For more information about Yum visit: http://www.yum.com/default.asp
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