I have known Michael Cheatham for over 10 years. Many of you may have known him through I-CHRIE when he was director of sales recruiting for Hyatt. He has moved on from Hyatt and now runs his own company, Inspired Solutions (www.inspiredbyISA.com), which according to the website..."is a dedicated group of individuals who do nothing more than motivate...they INSPIRE!" I have had him speak to my students on numerous occasions and also invited him to speak at various conferences and he is EXCELLENT.
Among the many topics he can speak to is the one he just did for the Mulitcultural Foodservice & Hospitality Alliance on developing a Sustainable Competitive Advantage, defined as, "A Sustainable Competitive Advantage (SCA) is a unique offering that is valued by your customer and is not available from the competition. It is not what you think it is or what you want it to be. It is what your customer believes and that is what counts. This perception is everything."
So if planning a faculty, staff, or administrative retreat or interested in speaking to Michael about presenting to your students, industry groups, or associations you are a part of please give him a call at 773.754.7081, or send an e-mail to mike@inspiredbymike.com.
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