It Costs More to Go Green -- Hogwash!!!!!!

Here is the opening paragraph or two from the online version of Hotels (http://www.hotels.mag/)

As hotels worldwide seek to unravel the challenges and contradictions of sustainable operation, panelists on a new webcast from SAS and the Cornell Center for Hospitality Research explain how to successfully implement "green" operations-and avoid potential pitfalls. They suggest that the key to managing a sustainable business is to be strategic, sincere, and comprehensive in green initiatives. The webcast brought together Alyssa Farrell, marketing manager for sustainable solutions, SAS; Dennis Quaintance, CEO and chief design officer, Quaintance-Weaver Group; and Alex Susskind, associate professor, Cornell School of Hotel Administration. This and other SAS and CHR webcasts can be viewed at no charge at http://www.hotelschool.cornell.edu/research/chr/events/webcasts/.

The contradiction of sustainable hotel operation goes like this: Guests want their hotels to maintain environmentally conscious operations, but hotels generally cannot charge a premium for "green" services and guests don't want to be deprived of room amenities. Guests want to know what hotels are doing to be sustainable, and there is evidence that demand increases when hotels are sustainable, but hotels can be accused of "greenwashing" if they exaggerate their environmental efforts. Government incentives and regulations are numerous, yet increasingly complex, and hotels may experience conflicting local and federal standards.

To read the article in its entirety visit:
http://www.hotelsmag.com/article/454780-Cornell_Panel_Sustainability_Here_To_Stay.php