Friday, April 23, 2010

Jamie Oliver Stands and Delivers


Jamie Oliver came on to the international scene as the Naked Chef.  It was always fun watching him plan and prepare a meal for friends and others at his home in England.  He has become more socially aware over the years as to the utter crap that children are being fed in the public school systems starting with projects he launched in England to provide more healthy food to school children.

He has now come to the U.S. to launch his Food Revolution in the Southeast in states such as Virginia to combat childhood obesity.  The program airs on Friday nights and I believe Tuesday on ABC at 9 pm EST.  I am watching tonights episode as I write this blog and he is currently going through a school cafeteria to see what has been packed by parents in their kids school lunch.  Some of course have been sent to school with those Lunchables (and their knock offs) which are absolutely pure 100% shit that has been shaped and colored to look like food.  He even found one child who had potato chips and candy packed by a parent for lunch.  He is even battling the food that is being sent by the USDA which you know is in bed with the major food processors that provide 100% shit food to the public schools because it is cheap to do so, which is the usual case in the United States, like chicken nuggets and fries.  Of course the beauty of this system is then the schools hook the kids on Tyson's chicken nugget shit product which makes them customers of fast food industry who also serve the same shit (and vice-versa placing demand on school lunch provider).  The one school he is at this week has even launched a Processed Food Friday to unload the backload of fake food she has in inventory that was purchased from fake food makers who know how to make fat, salt, sugar, and artificial flavorings look like real food. In one school there were posters from the Milk Board promoting their flavored milks for kids to purchase which of course have as much sugar as soft drinks.

In short, I encourage you to watch Jamie Oliver's Food Revolution and get educated on what is going on in many public school cafeterias.  You of course can read about the more enlightened ones in Foodservice Director which is also a must read.  Jamie is using his celebrity to stand and deliver here in the states.  The question today is, "What are we doing to stand and deliver and educate school children on their eating habits?" in our respective backyards.  Come to think of it, I think it is time I pay a visit to my son's middle school.

2 comments:

Jami Yanoski said...

What I found interesting is the food guidelines created by USDA for food school lunches. In one of the early episodes, Jamie was in conflict with one of the "cafeteria ladies" regarding the guidelines that stated there was to be 2 breads served at lunch. 2 servings of bread? Are all the kids asleep after lunch? What crap is USDA putting out to schools and based on WHAT? Certainly not nutrition. Jamie Oliver currently has a petition going on his Web site. What more can we be doing? WHAT, as an average tax paying consumer, can I do to change this government waste? Because I don't know what me, myself and I can do to rattle some cages and stop this. I'm tired of my tax dollars being spent on government crap. I want my tax dollars being put to good work.

Anonymous said...

I could not agree more!