While others are whining about local, state, and federal government moving to require restaurants to list the calories of their menu items I am impressed with KFC launching its promotion of 395 calories for $3.95. This is a cutting edge promotion that could turn the industry on its ear the way that the value menu did when first introduced by Taco Bell. The campaign even out-markets Subway, a sandwich chain that has long advertised its low calorie menu items especially through its iconic Jared -- who alledgedly lost hundreds of pounds on his Subway diet many years ago when a student at IU.Our students can learn much from such a bold maneuver on the part of KFC that hits two market trends -- eating healthy (grilled chicken) and counting calories. The KFC campaign would be great to discuss in a marketing or business development class as to its potential to stimulate sales at the lunch daypart and how other independent and chain restaurants can be more authentic in their advertising.
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