In case you have not heard, more and more attention is being given to Cinda Baxter, who founded Project 3/50. The crux of the project is to start spending $50 in 3 locally owned businesses per month. By doing so, it is estimated that it would generate more than $42 billion in revenue for locally owned businesses, based on US Department of Labor data. The best part is that by buying local there is a greater multiplier effect in that every dollar spent on locally owned businesses generates another $68 in the community, compared to $43 from chains.
Imagine what this project could do for the hospitality and tourism industry we know and love, not to mention the overall opportunity to revitalize the America we all used to know and love before the dawn of chain businesses. While I am not wholeheartedy against chains, per se, as they employ lots of our students, I am in favor of this project for the good it can do to make each town in the United States look different from another rather than the same old collection of flags and brands one sees town after town after town making every new place look just like one's hometown. Yuk!
The Project 3/50 website is located at the following URL:
http://www.the350project.net/home.html
The Project 3/50 Project Blog is available at the following URL:
http://alwaysupward.com/blog/save-the-economy-three-stores-at-a-time/
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