The prognosis for revenues at the bar this year due to recession shows a 2% projected drop in sales compared to an annual average growth of 6.6% between 2003 and 2007, according to a recent issue of Business Week (July 6, 2009). Be that as it may, there is still the need for culinary and hospitality students to know the difference between mixed drinks and cocktails and how to make them to please those who are still bellying up to the bar.
If you teach a mixology class, or another class, where students are required to come up with a drink menu, or simply learn different drinks there is a good online resources they can use to satisfy their assignments.
The website http://www.thebar.com/ has 750 drink recipes along with some 100 how-to videos, which may come in handy for those who are not allowed to use alcoholic beverages due to campus restrictions yet need to teach this information to students. The site is hosted by the British company Diageo, who owns such popular brands as Smirnoff and Jose Cuervo. Another feature of the website is "Barnomics," which suggests economical recipes that are good to have on hand during a recession to make the most of the beverage dollar. To access the site, one is supposed to be 21 so you might need to access the site to share with students who are learning mixology.
Check it out, you might even find a new adult beverage to sample on a hot summer night, if so inclined.
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