Ever been to Barton Springs? It is an oasis in Austin, Texas. I used to travel to Austin when working for Xerox in the 70's and 80's and it was a funky town, especially the annual 4th of July Willie Nelson picnics we used to attend -- or so I am told!
Born in Austin, the Daily Juice is a funky, hip, healthy fresh eatery that was talked about recently in Business Week so thought I would check it out, especially to see if I could order some Rythm Superfood Kale Chips that in a 106 calorie snack serving provides 5g of protein, 2g of fiber, and over 100% of the vitamins A and C needed for the day. I wish these were stocked in the vending machines in airports and hotels instead of the shit creations of fat, sugar, salt, and artificial flavored snacks you now find that are nothing but empty calories.
The snack was created at the Daily Juice, which has many locations around Austin. Their website is very interesting and one that the students should become aware of as more people in the U.S. are seeking healthy, sustainable food options. Students might also find their Philosophy refreshing, as shown below:
Philosophy
• We are on a journey, an exploration, a search for the most delicious and nutritionally beneficial foods possible.
• All natural. We never use chemicals, preservatives, chlorine, processed, genetically modified, or otherwise denatured food. Why? Because we are ourselves organic creatures of the earth.
• As local and organic as possible. This is becoming simply a survival mechanism. We must reintegrate farming and foraging into our communities, and develop sustainable lifestyles. We must re-mineralize ourselves and our soils in order to achieve higher vibration.
• We also seek balance in our recipes. The art and science of food combination is the key to making a great smoothie, juice, or taco.
• Superfoods. Miracle foods. We believe in offering these amazing treasures. More nutritional bang for your bite.
• Flavor. We are committed to delivering to you only the tastiest juices, smoothies, and living foods we can. We seem to have a knack for stimulating your five flavor centers.
• We believe we are offering our community a valuable service, in that we provide healthy food and drink in a convenient, accessible way.
• As we all know, eating these amazing superfoods can be expensive. We strive to deliver a top shelf product line at a price point people can afford.
• Love. In all ways at all times.
• We think having a sense of humor is important. We laugh, play, and enjoy serving our customers.
We need more foodservice businesses based on this philosophy if you ask me. We would all be better off for it. Perhaps you could even do a student project in one of your classes where the students would have to come up with a product that could be sold at this business based on its philosophy and current product mix.
So check them out at: http://www.dailyjuice.org/pages/story
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