Wall Street Journal

Today I am going to volunteer myself to sell for the Wall Street Journal. I have been subscribing to the newspaper since 1989.  Back in those days one was hard pressed to find articles pertaining to culinary arts and hospitality management except those on wine, hotel companies, or the emergence of food conglomerates and their role in foodservice.  Today, one is hard pressed to not find a plethora of articles each day on culinary arts and hospitality management.  I cannot go without my Wall Street and read it religiously.

Take yesterday's edition, for example.  There was a front page story in the Personal Journal entitled, "In Search of the Green Cookout."  It did a wonderful comparison piece between the typical American backyard barbecue and one that is available to "the growing number of consumers aspiring to live a more natural, environmentally friendly lifestyle."  The article presented point and counter point to what to grill and what to serve it on given the new green products on the market.  It was right on the money and pertinent to our efforts at Purdue to build our LEED Gold certified new home, Marriott Hall that will be green in every sense of the word from native Indiana plants for landscaping to composting food scraps at the recently established Purdue Student Farm that we have partnered with the School of Agriculture, which I  will share more news on in the months and years ahead.

In short, the message of today is to read the Wall Street Journal.  I especially love the e-mail messages I get as part of my subscription throughout the day on important news events to keep me informed on what's going on in the world as it happens.  I used to teach the management class and require my students to read it -- and many still call me today and thank me for getting them reading it now managing their own hospitality business or someone else's.  Go for it, the educational discount is excellent and if you get your students to subscribe you get a free subscription for yourself.

Anyone else out there a fan of the Journal?  If so, share how it provided utility to you and I will be happy to share with our faculty learning community.